IZX - Pokemon Go and Loyalty Programs

When the augmented reality (AR) made its first tentative steps in the world of computer entertainment, everybody saw it as a curious novelty without clear marketing potential. It was interesting, but it was hard to say how it could actually be used. The situation had changed when Pokemon Go came out in summer 2016 and suddenly became a worldwide craze. It turned out that AR, mixing the elements of the real and virtual worlds, can produce such an enthralling experience that people who never left their homes for years started to come outside and play. The game connected total strangers, cured chronically depressed people, at the same time revealing the thrills of physical activities and adventure for everybody.

After Pokemon Go, it was only a matter of time before this potential of AR would start being widely exploited and commercialized. One of the obvious applications was marketing campaigns and brand promotion. One of the promising startups working now in this direction is IZX. The company applies the concept of the AR gameplay to loyalty programs. Usually, to increase the loyalty of their customers, companies give out discount coupons and promo codes. That's nice, but not really interesting. IZX offers a different approach. Why not engage the customers in a game? In this case, the idea is similar to Pokemon Go; a customer needs to find and catch tokens scattered in different places. Then those tokens can be exchanged for gifts, discounts or special offers. The potential audience is vast, from businessmen to housewives and schoolchildren. Those seeking thrills can find appealing a challenge of catching tokens located in hard-to-get-to places. What also distinguishes IZX as a somewhat unique project is that it utilizes another rising modern technology - blockchain. The tokens are stored in the blockchain, which makes all the transactions conducted on the platform reliable and secure. The platform already has a significant number of followers, including about 17,000 active players from all over the world. During the test period, IZX collaborating with various retailers conducted several successful marketing campaigns offering discounts for tokens. In one case a popular restaurant offered its customers a free dessert for a token captured nearby. With an ambition to become a world level company IZX keeps developing and improving its concepts and applications. In fact, the platform gained popularity despite the almost total lack of marketing promotion. According to the spokesperson of the company Nikita Kuptsov this situation is going to change after the company raises enough funds through ICO. After that IZX is planning to zero in on marketing, conducting aggressive campaigns with the aim to take on board as many people as possible.

In February 2018, IZX is planning to conduct its ICO in Singapore aiming to raise $25,000,000 in investments. 25,000,000 IZX, ERC20 Ethereum based tokens will be available for sale.

Here you can read an interview with the Communication Director of IZX, Nikita Kuptsov.