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By https://bitcointalk.org/index.php?action=profile;u=2230830
Companies need to use data to improve but raw data is not very useful. This is a problem companies have access to a lot of raw data because they can collect information on their customers easily. Analyzing raw data to make reports that can provide details on how to improve is challenging.
MobileBridge Momentum is designing a platform that can make it easy to analyze raw data. MobileBridge Momentum can on-board a company’s customers into its own loyalty system. It takes the data the company has about the customer and combines it with the data it gathers by recording customer behavior. Access to this data makes it easy for the application to recognize patterns in any customer’s habits.
Momentum can gain access to a customer’s information like location and can combine this information with data about the customer’s habits to create a system that can easily catch a customer’s interest by providing marketing that can connect with the customer on a personal level. While people usually dislike ads, a marketing approach that connects with them will make it easier for a brand to show their products to them. Momentum is an extremely advanced marketing platform that becomes successful by analyzing large amounts of customer data.
MobileBridge Momentum processes large amounts of user data and not all people will approve this. The application allows customers to approve data that Momentum may process. The application can reward people who agree to this and it can also pitch its security features to convince them. The blockchain will make it easy to secure customers’ data and will make sure the application, which is so heavy in customer data, does not lose information to hacks.
Brands need to stop valuing customers if they are in one big group and need to start valuing every single one off them. This can be difficult for large companies but one of the major features of MobileBridge Momentum is automation of marketing. Smart contracts will make it easy to define the perimeters of how the application will deal with customers under certain conditions. Momentum will interact with customers in a way that the customer will enjoy. The goal of the application is to make the customer interact with the brand.
Some of the ways Momentum will do this is by rewarding customers for reviews and survey answers, by providing them a discount on a product that suits their habitual need, giving them casual games that unlock the brand’s loyalty reward tokens, etc.
