chrisjarnold
@chrisjarnold
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2018-11-01 22:12
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chrisjarnold
blockchain
8y
!Low reputation account with an unverified outbound link, Reveal content
Are brands facing up to human slavery and exploitation? And do they have the power to stop it?
Are brands facing up to human slavery and exploitation? And do they have the power to stop it?
If you are in marketing - forget awards, that’s just vanity. Forget the campaign for a beer brand that got everyone talking. Or the social media campaign for a chocolate bar that went viral and clocked
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chrisjarnold
communialeconomics
8y
THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.
THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.
Targeting is now moving away from the individual to the crowd. From social media to real-world engagement and word of mouth, embracing communities and collective minds is proving a far more efficient way
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