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chrisjarnold
@chrisjarnold
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2018-11-01 22:12
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chrisjarnold
blockchain
2018-11-02 00:04
!
Low reputation account with an unverified outbound link, Reveal content
Are brands facing up to human slavery and exploitation? And do they have the power to stop it?
If you are in marketing - forget awards, that’s just vanity. Forget the campaign for a beer brand that got everyone talking. Or the social media campaign for a chocolate bar that went viral and clocked
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chrisjarnold
communialeconomics
2018-11-01 23:58
THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.
Targeting is now moving away from the individual to the crowd. From social media to real-world engagement and word of mouth, embracing communities and collective minds is proving a far more efficient way
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