#communialeconomics

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chrisjarnold

communialeconomics

8y

THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.

THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.

Targeting is now moving away from the individual to the crowd. From social media to real-world engagement and word of mouth, embracing communities and collective minds is proving a far more efficient way

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