The Business Case Mission Statement

The mission statement is a concise, general, high-level description of what the project is expected to deliver.

he mission statement is a concise, general, high-level description of what the project is expected to deliver. It explains what is to be done, for whom, and why. If possible, it should not exceed one sentence.

A mission statement should say who your company is, what you do, why you do it, and what you stand for.

The contents of a mission statement will vary from company to company.

You may find it useful to examine other companies' mission statements. For example: "Brocadero offers a complete editorial, electronic pagination, and archiving system designed specially for newspapers and magazines."

Ensure your statement is about you and not some other company. You should not copy a statement.

QUESTION

You have been asked to choose a mission statement for Lena Lang.

Lena Lang is a successful high-street fashion brand for men and women. Every season, a new collection is designed and created and then sold exclusively at Lena Lang stores throughout the world. Orders are delivered to outlets twice weekly.

Select the most appropriate mission statement for the company.

1. Lena Lang is a fashion and design house.
2. Lena Lang responds to customer tastes and concerns to respond rapidly to market demands for clothes and fashion items.
3. Lena Lang is a successful high-street fashion brand. It has achieved this position through a combination of creative fashion design and a rapid response to market demands. The concerns and tastes of customers are channeled from individual stores to the company's design team.
4. Lena Lang listens to the concerns and tastes of customers. They are channeled from individual stores to the company's design team. Lena Lang has a number of stores.

Option 1: This option is incorrect. This mission statement gives insufficient information.

Option 2: This option is correct. It precisely and concisely describes the company's method of operation.

The first option describes the company, but does not describe its business practices.

The second mission statement is too long and it is too vague. It does not focus on results.

I have been teaching and training agents, team leaders, supervisors, managers and admins of call centers and other businesses in BPO related fields. This series, comes as a result of that experience. I have more than 4,000 modules that I plan on sharing here. This is # 006-18

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