When you see websites asking to allow cookies, they are demanding for a right to save an id with numbers on your computer so they can always identify you at all time. Cookies make our world online very facscinating but they also allow a website to track every activity being carried out by the user.
Cookies started since 1994 with the aim of bringing memory to the web, meaning everytime load a new page, the web can remember you compared to when you are operating without cookies. So without cookies, the internet memory is short slieved.
With cookies, a website recognise the unique ID stored on the browser to identify the user, and this is used to keep details like card details, clicks, address and so on. There are first party cookies and third party cookies, which monitors all activities online. As beautiful as cookies are, its major disadvantage is the ability to check and monitor our activities online.
Everything online sells with ads, brands are working really hard to make sure they get their products advertised to the right set of people and in other to get that, Cookies is needed. Facebook and Google are usually the biggest players but players like Amazon, Microsoft, and Yahoo are not left behind as well.
It just has to do with personalized ads as a result of personal interactions and click with the internet. In as much as cookies is a good thing as it keeps the internet's memory, and allows people to generate revenues from advertising based on personalized preferrences, do you think it is good to track all our activities?