A woman they have different ways to value life women value life based on ego and jealousy so they want to prove to others that they can better and they can do more that is why as a businessman.
If you want to say something to a woman sure that other women are using it and she wants to even get more or more she wants to get the more expensive one that is more expensive than the one that the other girls are using but if you want to say something to a man you have to prove to him that no one is using that product or he's the one the product is made especially for him and uniquely.
For him that is how he says to different people different people have their different needs and what drives that ego so for women it's just that ability to over compete for the same thing that they are all they all have but for men a man just want to have his own
i'm not that of others.