Our eyesight is to better the world of trade by creating a worldwide social commerce market that meets the developing consumer marketplace demand for purchasing materials directly via public media channels. Additionally, we identify the mighty power of public mass media influencers, and so we will empower both founded and ambitious influencers to typically and profit from their network pretty and effectively via the Me Symbol overall economy.
Sociable commerce is usually a developing market with a limited amount of competitors. Indeed, in a 2017 Technavio record, global social trade is often most likely to have a substance annual development price of around 34% through the 12 months 2021.1 Currently,YouTube, Facebook, Instagram, Pinterest, and Tweets are the dominating interpersonal media stations where brands, brand influencers, and consumers have a direct connection with one an additional.2
However, the various stars in the interpersonal commerce breathing space are struggling to be successful. Traditional sociable press players such as Twitter, Pinterest or Instagram possess been unsuccessful in adding eCommerce into their DNA. At the same period, influencers and aspiring influencers as well, who are the generating pressure behind the public business trend, are mainly disappointed with the systems they regular (y.g., Instagram) just because the goals and plans of these systems are not lined up with influencers’ financial and aspirational goals.
With this in the brain, we are building the Me Token, a cryptocurrency the fact that will fuel the romantic relationship among influencers, customers, and commerce platforms, allowing these critical actors to be compensated for engagement, content contributions, and any buys that may result from these types of functions.
The Me Token’s initial platform will be Style. Me personally, a fashion-focused social business system that has been developed and can end up being launched just before the symbol sale event. Style.me’s competitive benefit contains years of experience building a virtual fitting area technology for the style eCommerce space. We are right now prepared to move into our following developmental stage and integrate the usage of the Ethereum blockchain down with the ERC-20 standardized small which will travel the Style. Me social commerce market.
Pursuing the Design. Me personally interpersonal commerce platform, the Me personally Token will expand to additional systems in various verticals where comparable relationships between influencers, consumers, and commerce platforms can be used. The Me Limited will incentivize multiple other methods by seeding first Me Bridal party and enabling brand-new platforms the chance to faucet into the gift Me Symbol user bottom. Our broader vision is usually to build the EconoMe which generally will be the world’s 1st extensive sociable commerce marketplace that includes a full range of brands and influencers who possess the cultural influence to connect with hundreds of thousands of extra digital shoppers.
The Net saw a substantial change towards user-generated articles and the rise of social media by way of Web 2.0. Since then, the online panorama offers transformed considerably. Nevertheless, just lately possess the public internet and eCommerce marketplaces started to merge at a significantly fast speed. Public mass media marketing expenses have got tripled among 2013 and 2017 and symbolize a $36bin market worldwide.3 4 Interpersonal media has full-grown from a new route into the central element of brand advertising finances. In the U.S., growth from social shopping is usually going above general development for e-commerce,5 which is triggered by a raising addiction of consumers on interpersonal press: 93% of consumers find user-generated “content to become useful when making a purchasing decision”6 and 72% of Instagram users state that they produced purchasing decisions structured on the system.7 The latest 2018 Internet Trends survey from Mary Meeker, KPCB endeavor capitalist, cited that 55% of users bought the product online after sociable mass media finding.
Though small and mid-sized influencers happen to be gaining great importance, the prominent social media systems such as Instagram, Pinterest, or Twitter do not offer these users an setting in which they may thrive. Influencers are more and more disappointed with Instagram where the formula and community administration procedures favor large-scale influencers and leave small and mid-sized ones.
