"Everybody already has a brand. Your brand is a reflection of who you are and what you believe, which is visibly expressed by what you do and how you do it. " Be Your Own Brand - David McNally & Karl D. Speak
Every purchase decision comes with some perception and expectation of
that product and what it will do and say about us. Often there can be an
emotional bond created from long standing ties to certain brands. My friend's mother will only use Tide laundry detergent. An old Tide slogan said "if it's got to be clean, it's got to be Tide".
She has an expectation that Tide Laundry will do
what they say. Secondly, when she uses their product: she is under the
impression her clothes will be cleaner, last longer, and she would be esteemed by
her friends and family.
Your Personal Brand Image
If we think of ourselves as a brand,
• What are people’s perceptions of us?
• What are their expectations when they interact with us?
• What is the emotional impact that we have on those in our sphere of influence?
• What do we secretly expect from people?
Our brand is a summation of those four things that comprise the total experience people have when they interact with us. At the heart of brand building is relationship building.
3 Ways to Build your brand –
Trust and authenticity become bookends. The more authentic you are the more trust you will be able to build.
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