The Simple Psychology Behind Apple’s Fall

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Customers are willing to pay upwards of $1,000 for a phone — but only if they’re rewarded with just as much status.
Apple has been having a hard time. In late 2018 and early 2019, the company’s share price took a massive dive in anticipation of falling iPhone sales, which the company’s most recent earnings report…20190212_171753.png

The Simple Psychology Behind Apple’s Fall | Ecency