The most common approach in the communication sector was to ignore social media until yesterday. Most of the sector is called social media, but they do not come into our field and they leave the square completely to social media agencies bir After that, this is not communication.
In fact, communication agencies and social media agencies should work together so that the results can be fruitful for the customer. We have seen examples of this in the past, nowadays we see more often. Of course, bringing these two companies side by side is not so easy.
First of all, it should be understood that the social media agency has a basic understanding of communication sciences, that it considers communication as a basic building block in social media studies, that the framework and strategy of communication should be drawn by communication agencies, and that it should develop a corporate culture that is prone to work with communication agencies. Social media strategies should be developed in parallel with the communication strategy developed by the brand's communication agency.
On the other hand, communication agencies have to improve themselves at the basic level of social media and accept social media as a communication channel. The basic strategy should be to establish a communication agency, and the details should be created by the social media agency, so that everyone can do the job as an expert and produce the right solution for the brand.
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