Whatever name we prefer to give to the Supreme Being - JEHOVAH, ALLAH, BUDDHA, SHAKTI, VISHNU or KRISHNA - the concept of a Supreme Creator is that He is of extraordinary attributes and is universally attractive. The name Krishna means "The All-Attractive One'. "Sarva akarshati iti Krishna" - this describes the attractive nature of the Lord and so describes the Absolute Truth, the supreme personality of Godhead, in full.
The Lord administers the world through the laws of material nature - gross such as the law of gravitation and subtle such as the law of Karma. But when predominance of materialism over spirituality disturbs the universal order, the Lord descends "to deliver the pious, annihilate the miscreants and re-establish divine principles," says the Bhagavadgita.
Krishna descends not just to maintain law, but to awaken love. The love that our heart longs for through relationships with various persons, finds fulfillment only when it is reposed in the Supreme. When we love Krishna, our love is never interrupted, never betrayed, never let down, never disappointed.
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