It is known that substitute products become a problem for the competitiveness of companies engaged in this type of business, since there is uncertainty in terms of marketing.
Such is the case in modern cities where substitute products are not so common, however, they can replace brands, as they can be brought from neighboring cities.
Rivalry among competitors has different expressions, ranging from price cuts, new product introductions, advertising campaigns and service improvements. High rivalry limits the profitability of an industry, depending on the intensity of competition and the basis of competition.
Consequently, advertising campaigns can increase demand or develop the level of product or service differentiation at the market level, to the benefit of all companies.
To analyze social responsibility as a competitive advantage in agribusiness as main dimensions: valuation criteria, social responsibility strategies and competitive advantages, to this effect, the application of the present research process allows the author to take into consideration the following conclusions from which some recommendations are derived.
The coexistence of respect among all members of the corporate structure, as well as the perception of value and consideration towards employees, offering a good working environment, which has an impact on the satisfaction, motivation and performance of agribusiness workers.
Transformational leadership and contextual performance
are the main factors that have the greatest influence on organizational culture.
