In recent years, unexpected changes have occurred in the agribusiness sector, which have caused in the management of this type of organizations a series of circumstances that they have had to face such as; the existence of a segregation with the staff, also called cognitive dissonance, in which there is no correspondence with the ethical platform of the organization, noting that there are few that have it.

It is important to note that agribusiness occupies a dominant position in the industry, according to the reports of the World Agribusiness Forum, where it has been shown that in the latter, in low-income countries, it represents up to 50% of the industrial sector, with the contribution of agribusiness to the total industry being 61% in agriculture-based countries, 42% in transformation countries and 37% in urbanized developing countries.

In addition to the above data, a mitigating factor is that in the agribusiness sector there is no level of self-appreciation as a basis for workers; it is important to emphasize that they belong to the interest group of any organization, therefore, they continue to work under obsolete structural schemes.

In this sense, the reality described in the previous paragraphs raises the interest of analyzing organizational social responsibility as a competitive advantage in agribusinesses, from the perspective of a different approach to the various socioeconomic circumstances that are distinguished at present, for which it is evident, little motivation on the part of these organizations for the implementation of this new business concept, the level of ignorance about the advantages of identification and positioning.

The non-application of social responsibility strategies in agribusinesses, in addition to the segregation with the personnel, causes the following aspects: little potential value as a reference against the competitive sector, loss of commitment and possible exemptions by the tax system, which may benefit the companies dedicated to such purposes, as well as the disarticulation of the objectives, values and duties established in the genesis of the company, in terms of environmental, social and governance factors.