Like other foreign versions, Africa has an incredible talent is a contest of artistic talents (magic, acrobatics, dance, football, aerial fabrics, contortion, singing, fire eater, etc.) selected by a jury, which aims to serve as a stepping stone to the candidates' careers.
The winner of the program earns 10,000,000 CFA francs. The official partner, Nescafé, is also offering a second prize, which gives another finalist candidate the chance to win 3 000 000 FCA thanks to the public vote on the Internet just after the final.