Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.
Myeongdong is not just about fashion. This is one of the best areas for sampling traditional Korean delicacies, with numerous street stalls offering fish cakes, tteokbokki (rice cakes with vegetables stir-fried in sweet red chili sauce), Korean spicy fried chicken, bulgogi (grilled beef sirloin), and soondae (Korean blood sausage stuffed with bean curd, soy bean sprouts, green onions, starch noodles, and mushrooms).
