#business

The whole notion of always maximizing PROFIT actually serves as a ways to reduce our available choices!

Last week my business partner and I had a meeting with one of the buyers of a large logistical company in Durban. They are a national company so they have branches right across the country so it is a big

One thing I have discovered about buying products is that expensive does not always mean better. For a long time, I used to believe that if a product was more expensive than another similar product, there

Value‑based pricing flips the traditional question: instead of asking “What will the market bear?” you ask “What is the gain worth to the customer?” Hormozi’s fifth chapter teaches you to quantify the

My entrepreneurial days were a lot of fun! I loved creating things! And with all the drama I had over the years and PayPal destroying my life, I lost the passion I once had for online business. But I still

A local bank — in continuous operation for 1220 years — is about to be gobbled up by a banking conglomerate...

source Public Holidays is something I look out for and only know the very obvious ones like Christmas Day. This week we have Heritage Day on Thursday and being a public holiday has kind of wrecked my entire

~~~ La versione in italiano inizia subito dopo la versione in inglese ~~~ ENGLISH 20-09-2026 - Business Economics and Management - Setting up a company [EN]-[IT] With this post, I would like to provide

A starving crowd isn’t just a niche; it’s a group that feels intense pain, has money to spend, is easy to reach, and is growing. Hormozi’s four‑criteria framework turns market selection from guesswork

Meet Val Campbell With more than 40 years of experience in business ownership, consulting, leadership, and team building, Val Campbell brings a lifetime of practical business experience to Second Desk

I recently came across this trinket, given to me after purchasing a beverage on the street. Customers had multiple choices of little rubber ducks with a qualifying drink. I went for the Iron Man outfit,

This week my business partner and myself had a very important meeting with a prospective new client which turned out to be not what we had expected. The company is a large logistical company and is actually

Competing on features is a race to the bottom because any competitor can copy them, driving prices down until margins evaporate. Hormozi’s third chapter reframes the problem: price isn’t a cost to be

It is a pleasure to greet you again. // Es un gusto saludarles de nuevo. En un entorno donde la diversificación de cartera y la obtención de ingresos pasivos son vitales, te invitamos a descubrir cómo

Document everything! That's some advice I heard years ago, and it's something I'm forever grateful that I took to heart.... Part of my journey through life was most definitely my love of #books and not

You hear it on the news: “Inflation is falling.” Then you go to the supermarket, order a coffee, or pay your monthly bills and think: If inflation is falling, why is everything still so expensive? This

My recent social media fast lasted ten days. The longest time I’ve been unplugged from the traditional social channels was in 2020, when I stayed away from Instagram, Facebook, X (formerly Twitter), and

A Grand Slam Offer A Grand Slam Offer isn’t about piling on features; it’s about nailing down the single promise that makes a prospect feel foolish saying no. Hormozi argues that most entrepreneurs fall

~~~ La versione in italiano inizia subito dopo la versione in inglese ~~~ ENGLISH 16-11-2026 – Business Economics and Management – ​​The Feasibility Study [EN]-[IT] With this post, I would like to provide