Thailand's New Calvin Klein Ads - A New Level of Disconnect

Whatever happened to just regular ridiculous photoshopping of actual physical, living, breathing models? Or, sweet Goddess forbid, a little "corrective" plastic surgery?

The Future of Fashion, as the Thai media is reporting it today, is here.

Meet Katii. Thailand's first virtual brand model.

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Honestly, is this how the fashion industry responds to the demands for body positivity & body diversity for women?

They have given her a virtual identity, even.

BANGKOK -- Katii, 22, a virtual Thai model became the first locally-created virtual model to be featured on Calvin Klein Thailand advertisement. Katii was created by a private company and was supposedly born in Khon Kaen province. Source

If you're not aware, Khon Kaen is a city in rural North Eastern Thailand which has arguably contributed more than it's fair share of bargirls and prostitutes to Bangkok's seedy nightlife.

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As a mom of a 17 year old, I WORRY about pedaling clothes via virtual bodies. I WORRY about how this virtual approach enables the fashion world to sidestep all kinds of issues about body image, ideal weight, sexualization of girls etc. Cos at the first accusation, the company can turn around and say "Everyone knows it's not real."

And so they can merrily pedal provocative images of about-to-be-undressed girls for male domestic fantasies.

The divide & disconnect between what a REAL woman is like and the images SOLD in the media grows ever deeper.

Should we be grateful that she doesn't have DD breasts? Or be even more disturbed at how this feeds the latent pedophiles out there?

One can only imagine the Katii merchandising. Blow up dolls and dark web gamification. This in a country where a real woman can still be arrested for buying a vibrator.

The tragedy is that I personally KNOW western men here in Thailand who will look me in the eye and say we women have brought this upon ourselves, through our unwillingness to be sexual and docile on demand, and our demands to be loved despite maybe being overweight, too tall, a different colour, skinny, shy or beautiful in ways the eyes can't see.

So what do you think??

  • Am I over-reacting?
  • Should I be grateful all the wanna be models can now retrain as welders and business analysts?
  • Should I add Calvin Klein to my boycott list?




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