Hi there, @everlove.
The "hidden" factor are the photographers involved - Hidden until entering a contest of ours, anyway. We hope to bring light to those talented hidden photographer's work, giving them recognition for their passion.
Absolutely, the topic will be changing every week. :)
We are also very excited. Thanks for showing us some interest, we appreciate the support!
RE: *Hidden Photos Competition* - Sharing the life, love and money.