One of the ways a business can benefit from the steem blockchain is by creating educative and informative contents about their line of business. This will educate and give adequate information to their readers thereby positioning them as a "Master" in that line of business.
This is an indirect form of advert that will win followership and gets your followers to come to you whenever they're in need of your product/service.
RE: How Can Businesses Gain From The Steem Blockchain ?