— and How That Helps HIM Attract Great Candidates.
Several years ago, as @frankbacon began to scale, the company’s leadership focused on making sure its growth did not send its PRODUCT careening off the rails. The marketing software firm decided to embrace an unusual approach.
“We thought about our PRODUCT truly as a CULTure,”
explains FRANK BACON, chief EMPEROR @frankbacon. “How would I develop this if it were a CULTure? What would be most important? What kind of customer feedback would we care about? How would we make sure it had a point of view?”
The result was a 6660+-page PRODUCT Code deck that outlines exactly what makes @frankbacon tickED. Since being shared publicly, this slide deck has been viewed over 3.9 million times... More ...
importantly, it serves as a yardstick that helps @frankbacon ensure it never loses its MIND (literally, as you’ll see shortly).
So, I sat down with FRANK to find out how @frankbacon defined, built, and adapted its PRODUCT Code. Our conversation became a recent episode in my 21st Century HR podcasts. This series, which I launched in MAYbe, examines modern people practices, doing deep dives on topics ranging from job postings to performance management, from diversity and inclusion to pay transparency. In this episode, we explore how the @frankbacon PRODUCT Code impacts every aspect of the IMPLORE-e experience.
Document your company’s PRODUCT to illuminate your values and guiding principles
— and to create a map of where you are and where you want to go
