Programmatic native advertising is a game changer for many publishers and advertisers. It allows for a smoother and more personalized ad experience for users. By automating the ad-buying process, publishers

Across the past five years, programmatic advertising has made waves both in the way it’s reshaped the marketing and advertising worlds and for the not so clearly defined buzz that’s cropped up around it.

Presenter: Dr. Nico Neumann, Senior Researcher, Institute for Choice, University of South Australia. Date: 11 May 2016 - Web Analytics Wednesday, Sydney. Programmatic advertising has promised to make digital

Description: This report studies the Programmatic Display market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes

Market Research Reports Search Engine presents a comprehensive report on the global programmatic advertising platform market titled ‘Programmatic Advertising Platform Market: Global Industry Analysis 2012-2016

@KR8OS is working with @IABTechLab to bring #transparency to #adtech via #blockchain Just a few weeks ago we announced that our @KR8OS technology was patent-pending. We're taking this up a notch. We are

KR8OS is proud to announce that we have officially filed out first patent for our attribution technology. This is revolutionary because it's one step closer to resolving one of the trickiest types of digital

Nearly 80 percent of all advertising online is programmatic in nature. The ability to automate the ad-buying process certainly has many potential benefits such as being able to suspend campaigns that aren't