#designbusiness

A brand book is not necessary to create good designs. Especially, when you’re a beginning designer, creating logos or flyers for a couple of bucks, brand books are simply to much of a time-eater to use

Research is not just the first step of the creative process; it is one of the most important. If you do your research right, you can create more ideas, better ideas, more fitting ideas, and get these ideas

A huge topic that certainly deserves more than one article. But let us start somewhere. And the best place to start is most often: the basics. So, here are the basics of running client interviews for

When you are into success porn, you read these business articles, listen to podcasts with entrepreneurs, and watch YouTube videos of people who made it big. And procrastination is always a topic that is

The most basic advice will elevate you and your business above the market average. On the one hand, it is somehow sad, that basic advice is enough to outperform the competition, but on the other hand,

Creating a design is not like creating an algorithm for a software security company. But even though, you should keep your client relations a secret. If clients agree, you can share your work on your portfolio

Why should you give away valid advice as a designer online? Doesn’t that create more knowledgeable designers who might take away the jobs you want to have? Aren’t you just creating unnecessary competition?

No matter how good you are, there are always things you can’t control. Therefore, there is always a chance for us of losing a job, losing a project, or losing income. Prepare yourself for harder times

Being a designer is interesting, creative, and fun. But running a design business is about making money. And making money isn’t always fun, sometimes we must do what must be done to bring home the bacon.

We all have our passion projects, and if the opportunity comes to work on them, money is not really of our concern. But besides these projects, no designer should ever work for free, especially not, if

Success is not a straight line upwards. If you show up every day, give your best, be willing to learn, and know your own value, you will progress. But no matter how far you make it, you will experience

Maybe it is some weird trick of fate, but every time I presented a b-solution to one of my clients together with the a-solution, the client took the b-solution. And the client was never at fault for choosing

When beginning designers ask me for advice, I always recommend: “Charge more for your work!” This advice will bring clients of higher quality your way, which will not only give you the chance to work on

Some experts tell us, that we shouldn’t use design portfolios to find inspiration. Instead, we should find our own voice. Going to design portfolios of other designers is not just hindering the development

The main difference between an artist and a designer is a shift in mindset. The artist creates primarily for himself. The designer, on the other hand, creates for his clients needs. Only few designers