#ChannelMartechManagement #MartechColumn Be prepared for broader tracking prevention adoption to shake up adtech: Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and

#ChannelMartechManagement #GDPRGeneralDataProtectionRegulation Privacy, a year later: How the GDPR has affected AI-powered marketing: GDPR may seem like a burden but as companies rebuild trust with consumers,

#APosttoMarTechToday #ChannelMartechManagement WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors: Version 5.2 of Wordpress' Jaco platform includes new website health

#AFromMTT #ChannelMartechManagement MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts: ABM expert and MarTech West speaker, Peter Isaacson, offers advice about

#AFromMTT #ChannelMartechManagement To enable digital transformation, PwC set about changing employee mindsets: The company's martech has become exponentially more valuable since introducing new processes

#AFromMTT #ChannelMartechManagement How the New York Times applied marketing technology to triple subscriptions: The Times' martech product team sits between strategy and customer experience delivery and

#AFromMTT #ChannelMartechManagement How to wed multiple martech stacks when companies merge: Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions.

#ChannelMartechManagement #MobileMarketingColumn Here’s why it is important to have a cohesive mobile customer experience: The way customers are accessing content is continually changing and brands need

#AFromMTT #ChannelMartechManagement Why brands must take a people-first approach to martech: Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience"

#AFromMTT #ChannelMartechManagement Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer: Gupta found his engineering background gave him the perspective to shake up the rules of marketing.

#AFromMTT #ChannelMartechManagement Building a marketing operations team from scratch, one year in: Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right

#AFromMTT #ChannelMartechManagement Gender gap persists in marketing technology roles, salary survey finds: Women in marketing operation and marketing technology positions also less likely to have received

#ChannelMartechManagement #InternetMarketingIndustry 2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks: “We collectively learn so much from the way people organize

#ChannelMartechManagement #MarketingStrategiesColumn Unstoppable trends every B2B marketer must embrace to drive growth: The ability to measure areas of investment will help us be smarter marketers. The

#ChannelMartechManagement #MarketingStrategiesColumn What marketers need to understand about fines under the new California Privacy Act: Businesses operating in California (physical location or not) and

#AFromMTT #ChannelMartechManagement The secrets to developing a high-performing martech team: Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key traits.

#AFromMTT #ChannelMartechManagement What are the job responsibilities of marketing technology management?: Here's an advance look at the results of the 2019 martech salary survey. The post What are the

#ChannelMartechManagement #MartechColumn Why agencies are feeling ‘meh’ about automation: Many agencies are too busy trying to keep up with daily demands and finding talent to manage their current martech

#ChannelMartechManagement #MartechColumn A strong central stack of technology begins with the CMO: Chief marketing officers must map new technologies to core business objectives and articulate how they

#ChannelMartechManagement #MarketingStrategiesColumn Taking your digital advertising in-house? Start with the right people and tech: Once you recognize the traits of a good team – analytical, creative,