A cup coffee take away tiredness of the day.
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Starbuck was street coffee house long time ago. but it has been no 1 successful coffee in the world . Where other commercial food industry cant get in , you can see that starbuck still conquering these place .
Even the price is a little bit pricey especially in asean where the currency is low .
why starbuck is really successful? is it because the demand of coffee ? but still we can see good coffee instead the coffee buying in starbuck .
what is thing they really sold ? is coffee is the main selling point ? or the environment , the smile or the willingness to serve by them?