Unfortunately, schemes like this are very appealing for non-technological people, who are mainly into BTC for a profit.
They don't have the technological knowledge to start a mining ridge,. Nor can they determine if a certain ICO is legitimate or not.
And jus holding BTC in a wallet isn't exciting for them. Because they hear about the great profits that everyone has made.
So then they and up with a scam like this.
RE: The ShitConnect Ponzi Train Can't Be Stopped (The Ugly Truth Inside)