On Thursday (3 January 2019), crypto exchange Binance announced its own token launch platform, which is called “Binance Launchpad”. This platform plans “at least one new token launch every month in 2019, starting with BitTorrent and Fetch.AI.”
Binance says that the Binance Launchpad platform "helps blockchain projects raise funds and increase their reach across the crypto ecosystem," and that it does this by "offering a project’s tokens" to its userbase (currently, there are over 10 million users). This gives Binance users "the chance to be part of potentially game-changing projects."
Binance also says that Launchpad is more than just a token launch platform:
"It’s also a full advisory service for projects, which will benefit from our insights and experience. We ensure that the projects can focus their efforts on where it matters: developing their product and increasing adoption."
The first two tokens to be offered on Binance Launchpad are for BitTorrent and Fetch.AI.
BitTorrent is a "TRON-affiliated blockchain project for peer-to-peer file sharing," and its protocol is "empowering a new generation of content creators with the tools to distribute their content directly to others on the web." BitTorrent’s new BTT token "will allow BitTorrent peers to incentivize activities that lead to better file sharing, like using faster networks and enabling longer seeding periods."
As for Fetch.AI, which is backed by Outlier Ventures, this is "an artificial intelligence-driven, decentralized blockchain network, wherein the economic activity is performed by Autonomous Economic Agents (AEAs) -- digital entities that can transact without needing human intervention and can represent themselves, devices, services, or individuals." The aim of this project is "to provide use cases for hospitality, transportation, energy, and supply chain sectors."
