Hey, I'm Zeph Judah with Hustle to Heritage Media, helping you turn your hustle into a heritage. Today, we're going over social media content.
Social media content is daunting, to say the least. You've got Facebook, YouTube, Instagram, Tumblr, Reddit, and all the other things in between. I mean, people are still putting stuff on Snapchat, and that disappears every 24 hours. So, consistency is how you deal with people there; how you deal with the algorithm there, how you deal with your audience there. It's consistency. They want to see you come and visit with them over and over and over again. And as business owners, as hustlers who want to be business owners, guess what? We don't have all the time in the world. We don't have the time to allocate to all these different platforms and put content on these different platforms every which way that they want you to do it.
So now that I've talked about the bad parts, the parts that we don't have time for, let me give you some solutions. It's pretty easy. Utilizing programs like Hootsuite, utilizing programs like Crowdfire or Inshot; these programs allow you to rapidly create content for the specific medium. Like Inshot, for example, is geared towards making [veems 00:01:22]. Now what vemes are is basically video memes. So it's videos with titles on the top and the bottom like this video right now probably has that, right? And you get to interact with it, even when the audio is not there. I might sound like [silence 00:01:35] but the words around the top and the bottom, guess what? They tell you exactly what I'm talking about, and it makes you want to click on the sound and turn me on.
When you utilize these different things, you can schedule content, and that's really what I wanted to talk about, batch creating content. Just because a video needs to come out every day or once a week or twice a week; by the way, Hustle to Heritage, we recommend doing twice a week, no less on any of these platforms. But just because the content comes out so frequently, it doesn't mean you have to make it frequently.
We want to get you into the habit of capturing yourself, but also letting you know that having somebody that can capture you and know what to capture and when will help you free up a whole lot of time, and that's really what we're after, right? So, you want to capture 52 videos. Now, 52 videos don't necessarily mean like 52 10-minute videos, it just might mean 52 one-minute videos. So 52 minutes of video. Great. If you just talked for an hour, you might be able to cut together 52 videos. It's pretty simple.
Now, these one-minute videos are excellent for Instagram, but Instagram doesn't allow you to schedule. Well, that's where Crowdfire comes in. You take these videos in one day, you put them on crowdfire, you load them up, you put all the titles on them, and you tell it when you want it to come out. And now, for the next 52 weeks, the next whole year; you focus on your business and don't even worry about it. Your marketing is now on auto-pilot. That's the power of batch creation. That's the power of social media. The two greatest social media platforms to date is YouTube and Facebook. Why? Because everyone's on them.
So if you're looking for where your audience is, they're on social media, so you have to do it. Let's just do it smarter. Like my dad said, "Work smarter, not harder." I hope that helps you turn your hustle into a heritage.
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