In this world we are billions. If everyone had the same value as their neighbors then we probably have more time to waste due the popularity some people would reach.
Let's suppose this. You,as individual create a blog,we all do. If 1 million of people would follow you,you would be happy right?unluckily for you,that would happen only if you are an excellent exceptional human being.
This being said,it can happen only if you are and have quality topics for that million of people. Not knowing what to do is part of you being irrelevant.
You can choose the path of mimicking other people on similar topic,but that without being original your way you won't find any better chance than winning an average prize in the lottery.
We can all find our way,but mostly is part of the end result being yourselves and pr original.
I see many cases in Italy of people that decides to pick an argument and develop a series clof something.
This being said,you realize at the moment of writing would just say this,if you have a specific demo, you would every time then goes back to normal on the beginning like if you decided to try and give up(like me).
This year is important to me,and so I'll make something good, so maybe my 700 subscribers made in 10 yrs. I could be better at this or that,now I wish had 1 m stats.
Think at this as a channel,grow from nothing nowardays will give you a nice headache.
I experimented this,the being original without caring, I had thousand of people subscribing,but I didn't asked for any sub,and still people wanted to follow me.
That is what happen when you pursue your goal.