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Hi everyone!

Now it's time to talk about the deeper reasons behind why I have decided to take a stand on the Hive Blockchain. It's time to talk about the why and what of @Comet.Ranker and #CometWeek...

And by now you might also be wondering what would ever prompt someone to lay all his cards on the table and go all in on the Hive Blockchain like this?

Seriously right?!

Why would someone in their right mind decide to powerUP 20,000 Hive just to UPvote comments on Hive? And why would they just UP and give away 2,000 Hive to people who comment and comment rank anyways?

Is it really that important?

Those are all good questions I think! 😊

And I think by now you know that I am someone who thinks that Social Capital trumps Financial Capital. Both are important... buuuuut I don't think one can really compound and scale without the sincere, authentic, genuine support of the other!

I think I have done a pretty good job of explaining these values to you all...

I think I have also done a pretty good job of explaining why comments matter, why @Comet.Ranker matters, what @Comet.Ranker does, and what and how to participate in the #CometWeek Mission Objectives...

But why...?

Isn't Hive doing fine just the way it is?

Why bother to put all this effort in anyways?

I mean...

Comments are hard work right?

Connecting here on Hive takes actual real world time and brain juice!!!

It sure does doesn't it?!

So that's WHY there's got to be a deeper reason for WHY all of this matters...

And so I am going to do my best to tell you what this WHY is for me with the hopes that it will also ignite this same sense of mission within you all!

So here it goes!

@Comet.Ranker and #CometWeek are supposed to be about having fun and winning in the comments section of our content.

Very true!

And I sincerely believe that when we are winning like this in the comments we are demonstrating something that is sorely lacking on the Social2.0 platforms like Facebook, Twitter, Fitbit, YouTube, etc.

We are showing the people on those social platforms a new and better way to human... and how blockchain technology can completely change the way we connect with each other!

One of the reasons I permanently bokeUP with Facebook, for example, is because it seemed like everyone was talking... but no one was listening! It's not like that here on Hive is it! @wil.metcalfe

A Story: How We Used To Do It.

Back when I was a kid I used to live on a country road tucked away in-between the mountains of British Columbia, Canada.

At that time we paid for a phoneline but it was called a party phoneline. What that meant was everybody and I mean EVERYBODY along that road was on ONE phone line! 😅

You could pickUP the phone at any given moment and if you heard the dial tone, GREAT! You could make a phone call.

But if you heard someone talking in the receiver you quickly (if you were the good sort of neighbor!) and quietly hungUP the phone because someone else was using the line! (Yes! 1 Line for EVERYBODY!)

I remember having to wait until whoever it was was done speaking and had hungUP the phone but the problem was that you would never really know when that was either! (There was no way to know! 😳) The worst was when you went to make your call and someone else had gotten their before you to make their phone call!

You were now back at square one... again!!! 😖

There was sooooooooooo much drama around all of this but I'm sure it is something everyone mostly laughs about now! 😆

Anyways!

We all paid good hard earned money for this service as backwards as it sounds! 🙃

This, after all, was the only way to talk to anyone other than a face to face conversation!

And there wasn't any cell phones or internet at that time either... This was the 80's!

So now!!!

Holy! Have we ever come a looooonnng ways right!? 😱

But I thought I would mention this for context!

Back then who would have ever dreamed that we would be getting paid Internet Money to communicate value to each other!

I mean... What's the internet right!?

People back then would have laughed out loud and said that this was some sort of impossibly silly pipe dream! 😌

Get paid to communicate, engage, connect, share, and just enjoy talking to each other!?

Are you C.R.A.Z.Y!

What sort of upside down world are you talking about... right?! 🙃

Well Hell! Here we are...

Doing just that!

And YES! There are still people who think that we are the ones who have lost our minds! hahahaha! 🤣

The Mission

You see...

It takes vision and a sense of mission to change the world.

It takes vision and a sense of mission to evolve how we human.

This is the sort of vision and mission the Hive Blockchain was founded UPon!

...and so THIS is an opportunity to actually change fundamentally how we human!

And we are all actually alive (right here right now!) and on the ground floor of this innovation's development!

No small feat to be sure!!!

WHAT LUCK!!!

So let's not squander this opportunity to do GREAT THINGS!

This all boils down to our common mission.

Why we all found our way onto the Hive Blockchain!

And that was an opportunity but it was the sort of opportunity that wouldn't work if we were isolated, alone and by ourselves right?

What would make this opportunity work or not work was all about how we chose to come together around the things that mattered.

So what matters here on Hive?

Why do we all continue to spend perfectly good Bitcoin to buy Hive?

Why do we all continue to spend perfectly good time to create content and comment on this blockchain?

It's because we all believe that all roads lead to Hive that's why!

So we have got to keep on finding way's to UP our game.

AND we have got to keep finding way's to be better than all the other social2.0's out there!

This means we have got to remember WHY WE ALL DECIDED TO BECOME HIVE OWNERS IN THE FIRST PLACE!

WHY DID WE DECIDE TO MAKE HIVE OUR HOME?!

Why did we decide to change how we thought about what was possible when we found this blockchain?

Do you remember?

I do...

For me anyways... it was because Hive was a place that brought people TOGETHER around what was best about people... and it was (and still is) about better ways to human!

That's why!

"TOGETHER" is the operative word here... because if we all begin with the end in mind... NOTHING is impossible!

But alone in the vastness of blockchain space... it's a pretty dark, unfriendly, and foreboding place!

Winning with Hive is still about Metcalfe's Law! (Yeah! I'm a fan... Don't know why! hahaha! 😉 😆) Metcalfe's Law determines how successful we all are going to be here on the Hive Blockchain.

And I for one... am never going to turn a blind eye when I see something that's not going to move and scale us forward! (I want to continue to compound trust on and off the Hive Blockchain.)

What is this contentious purple elephant in the room that I am eluding to?!

It's the unfriendliness of people who have forgotten why they first came to this blockchain!

And so...

The mission, should you choose to accept it, is to make Hive a warmer, friendlier, more welcoming place to both be and bring our friends, family, and famous to!

Our goal is to make and keep Hive an actual destination that's as exciting, fun, and open as it was when we all first discovered it!

The way to fight unfriendliness is with friendliness.
@wil.metcalfe

We want everyone to be able to progress, evolve and GROW here on Hive.

We want people to be having FUN here on Hive!

We want the people we invite to Hive to feel like they have come HOME!

We want everyone to feel like they can actually WIN here on Hive!

Because that's the sort of messaging that sends it's self!

This is called pull marketing and it is all about keeping things warm, open, and welcoming by being honest, true, genuine, authentic, sincere AND FRIENDLY!

Push marketing on the other hand...

Well let's just say it isn't nearly as effective. In fact it's unsustainable and wrought with difficulties, hardship, and trouble.

It doesn't feel like winning at all... and in time leads to all sorts of unfriendly, unwelcoming, and dysfunctional reactive outcomes that will only marginalize our efforts.

An unfriendly Hive isn't a Hive Blockchain that's having fun and winning.

So that's what the mission is!