Ferrari is a car most people associate with money and luxury, producing amazing and beautiful cars. Whenever you see a Ferrari on the road you most likely think, " I wish I owned that car" as it is a wish of many to own a car from this Brand. Whatever you feel about Ferrari, in this “How they all began” I will be explaining how Ferrari Began.
Starting Out
Enzo Anselmo Ferrari was born in the outskirts of Modena on the 18th of February 1898. Enzo Ferrari was not interested in creating road cars when he formed Scuderia Ferrari in 1929. Ferrari Bought and fielded Alfa Romeo racing cars for pay drivers (racing drivers who didn't get paid but drove for free) functioning as the racing team for Alfa romeo. Alfa Romeo decided to move their operations from Ferrari's hands to their own, creating their own racing team known as Alfa cors in Milano Italy, but as they did not want to leave behind such an able mind they made Ferrari the manager of Alfa Cors, leading to the removal of Ferrari's original Alfa Romeo Racing Team, Scuderia Ferrari
Moving on from Alfa Romeo
In September 1939 Ferrari left Alfa Romeo's racing team but a provision of this was that he would not be able to use the name Ferrari on any car for 4 years. A few days after he left Alfa Romeo he created his own company, AAV ( Auto Avio Costruzioni ) who's headquarters were in the same factory as Scuderia Ferrari. His newfound company mainly produced machine tools and aircraft accessories. In the year 1940, Ferrari released a race car for the first time- the Tip-off 815, based heavily on a Fiat platform. It was the first Ferrari car and debuted in the Mille Miglia (an open-road endurance race) that same year, but due to the ongoing WW2, it saw little competition. Three years later, the Ferrari factory moved to Maranello, where it has remained to this day. It was bombed by the Allies but was subsequently rebuilt.
The rise of Ferrari
In 1947, the first Ferrari-badged car was released: the 125 S, powered by 1.5 L V12 engine. The Scuderia Ferrari name was reinstated to denote the factory’s distinctive cars and to distinguish them from those fielded by customer teams. Early in 1969, Fiat took a 50% stake in Ferrari. Immediately, there was an increase in available investment funds and a factory extension intended to transfer production from Fiat’s Turin plant of the Ferrari engined Fiat Dino was built. Investment in new models further up the Ferrari range also received a sudden boost.
The death of Enzo Ferrari
In 1988, the Ferrari F40 was released. It was the last car Enzo Ferrari oversaw and he died later that year; this model is arguably one of the most famous super cars ever released. A year later, after Enzo’s death, the company was renamed Ferrari S.p.A and the name has stuck until present day.
The company in recent years
Two years into the current Millennium, Ferrari released the Enzo, their fastest model so far, in honour of the companies creator. It was offered to loyal customers at first and was priced at $650,000 apiece. Ferrari’s former CEO and Chairman, Luca di Montezemolo, resigned from the firm after 23 years and was followed by Amedeo Felisa and subsequently Sergio Marchionne. Two years into the current Millennium, Ferrari released the Enzo, their fastest model so far, in honour of the companies creator. It was offered to loyal customers at first and was priced at $650,000 apiece. Ferrari’s former CEO and Chairman, Luca di Montezemolo, resigned from the firm after 23 years and was followed by Amedeo Felisa and subsequently Sergio Marchionne.
Ferrari now
In 2014 it was rated the world’s most powerful brand bu Brand Finance and has sold the most expensive car in history; the Ferrari 250 GTO for $38.1 million. It has left a massive mark on the sports car market and owns the most successful racing team in F1 history.
All images are from Google