The communication world was disrupted with the entrance of digital signage. Right from displaying attention grabbing content to driving sales, they have truly transformed how you pass the right message to your target customers.
Digital menu boardsequally deserve a mention for the breakthrough they bring in the menu management hassles. They have replaced the need for paper menus with menu boards.
Over 90% of the buying decisions are influenced by visual factors. According to a study, 29.5% of restaurant customers said that digital menu boards are more likely to impact their purchase of a product.
Let’s explore how to digital menu boards can benefit the restaurants in many ways
A smart and safe replacement for paper menus
Paper menus are no longer even a choice. They are known to go from hand to hand, making them potential enough to transmit infections. With recent times, digital menu boards serve as a best solution for all your needs.
Just an initial expense for the hardware and a minimal cost for the software every month or year will get you through all the issues you often face with the paper menus.
With many cloud-based software solutions in the market, all you need to do is choose the right fit for your needs and get started. Your staff can be assigned roles and it gets even easier for you.
Cost effective and resourceful
The cost to have a digital menu board can be heavy on your pockets in the first month. The hardware can go on to cost from 200-400 USD depending on your choice. Once settled, it costs you merely 100-200 USD yearly depending on the software to handle menus.
These digital menu boards can be used to display a variety of content like audios, images and interactive HTML. Different menus based on the time of the day can be displayed so diners can see only what they are suppose to and order easily.
Saves time and is easy to manage
Any kind of update on the menu is not difficult. If you have a price change, menu item change, want to add offers or discounts or create a new menu altogether. All of this can be done easily with the digital menu board softwares.
The long process that goes in reprinting the menus, the menu design changes and the recurring cost of getting reprints in case of damage — all of these are removed with the use of digital menu boards.
Drives more sales and engagement
By adding upselling items, order value can be improved. The wait time as well can be improvised and queue time can be managed easily as well with digital menu boards.
McDonalds and Subway stand as an example for this kind of scenario. If you are a QSR, surely digital menu boards are your best friends. Apart from making things faster and effective, they also cater to more entertainment.
Right from the right offer displays to the videos that go on to keep customers hooked while waiting, everything can be done with digital menu boards.
Helps you maintain consistency across different stores
Digital menu boards come in handy if you have to manage many screens that are placed across different locations. Also consistency needs to be managed across all these screens.
It will get very difficult if you are to manually update content across different screens. So the digital menu board and the software that goes on to manage it makes life very easy. Consistency across different screens is very important to enhance the brand impact and create a good recall.
One would always remember the yellow and red color of McDonalds, the green of Subway — all of it because of the consistency of the colors that are used across all digital menu boards.
Helps you drive more traffic
A lot of visits at your restaurant will be influenced by digital menu boards. So they will play a major role in driving traffic to your restaurant. Just display an engaging offer on your screen and you will see people noticing it and might also go on to decide to keep coming.
If you have any special night or a new event coming up, you can put it at the signage that comes across everyone so it is noticed. Get rid of the conundrum to get the flyers printed and hire someone to circulate them.
So what do we conclude?
Digital menu boards are here to stay. They make a restaurateur’s life reasonably easy and also help in grabbing more order value. Coming to customers, it gets easier for them to access the menu and place orders. If you are a new restaurant looking to start – go for it. If you are an old one but looking to adapt better ways to function, start with digital menu boards.
