This is a ‘bridge’ budget report and proposal with the goal of supporting a range of 2023 promotional activities on Hive.
Value Plan was initiated in early 2022 and is now coming to a close of its first year. It has been a massive success for Hive and the events it has supported have greatly promoted the Hive ecosystem. Where our original attraction was in part simply the shock value of a hostile takeover, our current draw is a blockchain and network which stands apart from its peers by the virtue of its pioneering technology and decentralization. We are projecting an increase of opportunities to showcase Hive on a global stage as a Web3 leader.
Q1 - Q2: 50,000 HBD
Q3 - Q4: 100,000 HBD
Q4 supplementary: 50,000 HBD
Supplementary: 200,000 HBD (Q4-Q1 bridge)
This proposed budget is mostly for 2023. It has become evident that major promotional activities scheduled for the new year must actually be paid for at the end of this year. This is not something we’ve expected unfortunately but as it is our first year running Value Plan, we are learning as we go. Major marketing initiatives with the exception of HiveFest and the hackathon have never been done on either Hive or pre-Hive until 2022.
Towards the end of the year we were very disappointed, as blockchain and crypto enthusiasts and as Hive community members, to find out that the majority of conferences that offered speaking spots would only entertain the inclusion of Hive at a cost. These costs are referred to as ‘sponsorships’ while in reality they are promotional bundles with presentation opportunities. We have referred to them as ‘pay-per-minute’ presentations before. To present about Hive one must sponsor. This has become the norm in our experience rather than the exception and the likely result of financial uncertainty for many conference organizers.
Before we begin, your Value Plan key holders are @Blocktrades, @Crimsonclad, @Guiltyparties, @Smooth, and @Theycallmedan. All have the full set of keys.
What will 2023 look like?
Most Hive competitors have massive promotional budgets. These are well into the millions. We are trying to keep things reasonable while still remaining competitive. It is our prediction that we’ll see at least 500k HBD as a budget for the year (with a large portion of the present ‘bridge’ ask included).
The Hive rally car driven by 
There are some key conferences that must be paid for before the end of the year. We are hesitant to reveal which these are because much negotiation goes into every sponsorship and naming it early may jeopardize it. It’s not as easy as buying a ticket.
Our Hive events and activities must always be professional in appearance and conduct. We do not show up to conferences in iron-on shirt decals. We always put our best foot forward and for our efforts have been seeing a sharp increase in invitations to join events as vetted sponsors or guests. We have had no negative feedback yet as all community members representing Hive have always done their best while collaborating with ourselves and others.
Due to the majority of promotional activities being both cross-team and cross-function by default, we will roll in a portion of the Hive Creators 
We have a very good representation in LATAM so far with a large number of events in Venezuela that are all streamlined and established. Cuba and Argentina are both coming in with a growing representation in the next year and it is also highly likely that we will see them expand to parts of Brazil and Mexico. With the experience gained in Venezuela we can easily expand in the region as we already have a good baseline knowledge as far as requirements go.
We are also seeing a growing representation in some parts of Europe. The Netherlands is an area where we are seeing a great opportunity that reaches beyond Hive Fest. There is at least one conference and a number of tentative events being looked at for the Amsterdam area. With our rally car being based in Croatia and having a projected circuit that includes Monaco, and coupled with the fact that the (non-Value Plan) Hive documentary project is also Croatia-based we may see some further opportunities in the area. Recently Spain came up as another opportunity that will be explored.
In Africa we will continue to focus on our representation in Ghana with the water wells that we have been building to support local infrastructure and showcase the decentralization of Hive. This has been a wildly-successful project and there has been more television and news coverage than we can list here. We may see some expansion into Nigeria where there are quite a large Hive community already.
In the Middle East, will also continue to look for an opportunity in the United Arab Emirates. This past year we have made numerous attempts but the costs kept us back. Conferences and general investor-focused events in the area are far more expensive than anywhere else in the world and we are seeing speaker prices that are three to ten-fold the cost of others. Nevertheless we hope a great opportunity for Hive does come up.
Hive is likely to see more activity in the United States, particularly in academic circles. Several conferences are being looked at for the coming year in addition to opportunities in educational institutions such as the University of Oklahoma. Hive’s unique technology innovations have attracted the interest of decentralization proponents.
Funds are issued to project managers for each respective project. They are based on budget spreadsheets that are composed and kept by them. No funds are ever issued based on estimates. Concrete numbers are required for any budget and are reviewed and adjusted prior to dissemination. Budgets may not include hiring a vendor to carry out promotional activities. All specialized service providers such as merchandise printers or borehole diggers have no direct association with the project managers and are selected based on their pricing and quality of work. Contingency costs are only included where absolutely needed.
These are several blockchain industry-specific events and conferences where we have partnered with BNB Chain and other notable platforms and projects. They are all aimed at blockchain enthusiasts and are set for specific audiences.
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Transactions to keyholder
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‘Revanga’ is a short name for a special education school (autism and other special needs) in Venezuela that is presently in a decrepit condition. It also has a little bus for student transportation. This is a unique project that will have Hive renovate the school building and place a placard similar to that on the wells in Ghana. The bus would be outfitted with Hive branding as well. The school is also part of a ‘documentary’ that is being produced to show the effect of Hive. Prior to renovations beginning the tragedy of Hurricane Ian struck. A village only 15 minutes away from the school was destroyed in a deadly mudslide. Part of the school’s roof also fell down. Fortunately no children were present due to the upcoming Hive renovations. The school became used as a gathering point for humanitarian supplies. Renovations are set to start just as soon as weather conditions stabilize in the region. The first part of the documentary is projected to be published in short order.
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The technical equipment expenses part of this project are shared among other projects including the CBW and other Caracas-area events.
This is a massive blockchain conference to take place in Caracas, Venezuela in November. It lasts a week. Hive representatives will be speaking during the conference where we are a major sponsor. We will also have a booth.
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The SWC only exhibits in notable locations with the aim of showcasing through sport and local athlete empowerment the ingenuity of Hive to potential investors. Exhibition locations are carefully chosen.
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Note: 3 x tx for Representación de Los Atletas en la Competencia Legens Of The Bars | SWC | 320 HBD | 180 HBD | 80 HBD | minor transfers are due to unexpected expenses in this mini-sponsorship
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Press release writers may be employed by Hive dapps for their announcements and fit under the Value Plan budget under several conditions, being: at least half of the press release is about Hive (Hive boilerplate must be attached to the bottom); the topic in question must be inclusive and non-political; and the dapp in question must have a functional tool, game or application out and be of a stable, usable nature. Token sales and NFTs are not a fit. Articles should not obscure the importance of Hive at any time.
Press Releases (writing, publishing and monitoring through professional platforms). This is a task that has a per-piece value.
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Where physical assets are purchased for any Value Plan event they are then shared with others in the immediate geographic area for future events. We do not replicate assets when possible. For example, if a tablet is purchased for a booth at one conference, it can then be used at other conferences, even if the organizers are not the same. There is an expectation of collaboration between organizers to make sure that our assets are utilized to their fullest.
Sincerely for your consideration.
