Marketing for Hive can IMO work only 1 way.
Marketing Keychain.
For example. How to tell a random "how to use hive?". The best way is to exclude all dapps and say:
Download keychain, create a wallet = done.
And now you can use all dapps here from social media to xyz.
If we start with blogging, everything looks complex and weird. Same for every other dapps.
Back to the keychain,
In 30 seconds a new user know what to do.
From there the next step is a overview site for dapps.
User like defi, he can use defi with keychain.
User like games? the same.
User like social media? Use Blogging dapps.
With videos the same. 
Keychain can be also THE MOBILE APP for hive.
For payments and login solutions. Users never need to know the keys. Auto import and bam.
For a backup, there could be " download keys" + "download keychain backup".
It can be also via mail + encryption. I know it's not the best solution because" it's super safe", but it would be super duper easy.
Hive can become a really cool alternative for log-ins on the internet. For games and websites that even don't on hive. Like other social media log-ins.
IMO it's a really cool thing because you have never do deal with any passwords for websites. Use the profile and bam. And it's also way more anonymous than with a Facebook log-in ( only if wanted and right used).
Yup. With light wallets, everything becomes easier. Faster wallet creation. Would be the best choice for all Token transfer things. Like defi or online payments. It's fast and "semi-free" if Rcs are delegated.
Think about a whale buys 2M hive and delegate all Rcs for his payment app. Light wallets pay a low transaction fee for example 0,1% ( or lower/higher) to the payment dapp and in return, they can use it cheaper and faster than Paypal and co.
Would this not be awesome?
Light wallets + RC delegations = opportunity. And I'm sure there are 100 times smarter ideas for it. And now we think really dirty.
Think about HBD would be stable at 1$? OMG a real stable coin that can be used with low fees on the internet with 3 seconds transfers. So yes hive can be a payment thing + it could scale better with light wallets than most of the other chains.
One last point, think about it would be done by a smart whale that allows this as payment channel fiat to hive and the other way. This could be a big thing for online payments. Because why you should not use it?
Same for other dapps. Keychain will be the door opener and should be the main focus for general marketing.
Second dapps because they can market themselves.
Sure there is development needed to get the dream true, but it's really possible.
And if we think about smart contracts, it could be THE DOOR opener for everything. We all know ETH and BSC sucks a bit because of transfer cost and decentralization.
IMO this would be the way to show everyone hive is more as blogging and rewarding. It would be also the easiest way to show new users how to start.
For scaling, things must be easy. There is no easier way to tell a new user how to use hive.
If you tell a new user about blogging, sounds cool but with all tribes and community rules it becomes complex and a bit bullshit.
For example:
You can post and earn rewards, but don't copy and paste and try high-quality blahblahblah. Not easy and random. Dapps should be always second.
Future will be social media + fintech + universal log-in solutions. And Hive + Keychain can do it.
Keychain is the solution because it's the neutral door to hive.
Keychain team, what do you think about it? Do you agree?
Something random at the end. Other Blockchains that try to be this with shitty tech that doesn't work are with 100x+ market cap. So change the way we market hive and look what happens :)
