I totally agree.

I do agree though, if your brand name has the term "Finance" in it, then I would really rather not sift through people's cat posts and such on the site. If I go to cnbc.com, I will never see cat posts. I will only find financial related posts. Leo could easily spin up another instance url though which would be awesome

That was what was promised with all the "Project Blank" talk for damn near a year. But I knew the moment I read one of the first comments on the so called "proof of concept" release that we had been fed a line of shit from the git go. The comment was something like "our traffice has increased XX%. Imagine if we were selling ads." Then about a month later the post stating that there was no real Project Blank and that its going to be the new UI for Leo. I knew better than to get my hopes up by marketing speak and will never trust that bull shit again. Nothing but hype in my eyes.
I feel like the fat kid that asked the hot girl in school to prom who says yes. Only to have it all turn out to be a stupid prank so she could have a laugh with the rest of the "in" crowd. ROFL!