Man @unklebonehead you make a good point at 26:04 - I had never thought about that much. LeoFinance was (imo) a front-end for financial related news and posts.

At 26:44 though (just playing devil's advocate for a moment), I might be an armchair economist that likes to just put out little "Did you know" shortform posts that are finance related.

I do agree though, if your brand name has the term "Finance" in it, then I would really rather not sift through people's cat posts and such on the site. If I go to cnbc.com, I will never see cat posts. I will only find financial related posts. Leo could easily spin up another instance url though which would be awesome (I love their simple ui (I'm a huge fan of grandma-friendly minimalist design)).

Leo Threads is a good idea, but ui-wise I still prefer D.buzz. I have been using twitter for years and by having a Hive-based ui that I can visit that operates just like twitter, it's made the transition much easier. I think the general public will start to discover D.buzz in the same way. It's just a nice clean ui.