With the daily challenges confronting every business in today's hyper-competitive economy, company histories on video can seem like an expensive distraction from the daily grind of making, selling and shipping product. And the payoff for the company history video is not cause-and-effect - like an engaging trade show display or a good volume discount or loyalty rebate. But there can be great brand value in a carefully crafted business history video. The "value proposition" for a corporate history lies in its ability to generate interest and emotional goodwill among clients, customers and stakeholders; and its role in celebration and reward..
