Reportedly, the reports for approximately 3% of the apps that used Facebook Analytics were accidentally shared with the app testers. Those reports were, however, actually meant for the app developers, analysts, and admins.
After the incident, Facebook began notifying the affected app owners about the matter, confirming that the sensitive details about the apps remain safe. This is what the email states,
“We mistakenly sent the last weekly email summary to your Testers, in addition to the usual group of Admins, Analysts, and Developers who get updates. Testers were only able to see the high-level summary information in the email, and were not able to access any other account information; if they clicked “View Dashboard” they did not have access to any of your Facebook Analytics information.”Facebook spokesperson, Joe Osborne, explained that the error occurred due to a problem in the email delivery system. He further apologizes for the incident in his official statement,
“Due to an error in our email delivery system, weekly business performance summaries we send to developers about their account were also sent to a small group of those developer’s app testers. We are sorry for the error and have updated our system to prevent it from happening again.”Not much time has passed since the Facebook blunder making millions of private posts public. And now, we get this news about some error in the ‘email delivery system’ that delivered sensitive analytics report to outsiders. Certainly it appears that Facebook could do with a thorough review of its technical side to avoid such blunders.
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