The main question of the well-fed everyday life of post-industrial mankind is whether the proposed future is worth it to be embodied.
Business is strictly subordinated to the global idea: everything new should bring tangible benefits.
To sell something to a modern person, it is not enough to find an existing need and satisfy it. The progressive world has long ceased to be a place where people suffer from an objective dissatisfaction with basic needs. Today, when people are generally provided with shelter, food, security and health care, the need must first be imagined.
The importance of modern "necessity" lies in the satisfaction of the needs that he himself creates.
We all go, spellbound, to the sounds of the pipe of the Pied Piper of Hamelin. And we are ready to trust the rat-catcher more than other "rats" that are now walking nearby.
