Those acronyms do sound a tad intimidating. My friend Pat Flynn was an architect & he created a course on how to study and pass a certain exam. That was 10 years ago. He's still earning income on that course.

Maybe i see a simplicity & "to-the-point" type of style you have that easy to grasp. What if you prepare those who must (must) spend thousands of dollars? If they try & fail, (in their mind, they're up a creek without a paddle), and might detour them away. But if they spend $197 with you first, they'll be sweating less for the big test.