A new cryptocurrency is set to be launched by influencer platform indaHash, allowing brands to pay social media stars in virtual tokens rather than cash.
IndaHash has around 300,000 social media users in 70 countries, and the platform matches relevant brands to them. The influencer creates a social media post, mentioning the brand, which is then checked by moderators before being published. IndaHash says it has worked with some of the world's largest advertisers on campaigns including Procter & Gamble, L'Oreal and Coca-Cola.
It won't only be businesses being able to pay social media users with virtual coins: the influencers themselves will be able to reward their followers with the tokens. For example, if a follower shares, subscribes or comments on a post, the influencer can issue its own coins to them under their own name. The fan can then exchange the coins for various rewards that might include exclusive content, real-life meetings with the star, or an appearance in one of their posts.
INFO: https://indahash.com/ico
