As you already may know, Neo (formerly Ant Shares) has been one of the best cryptocurrency investments in August. Buy why? How does a company grow in value by simply changing their name?

It's simple, Ant Shares was a horrible name. It was odd, it turned people off. Neo is perfect. Neo has amazing brand potential. It was a great choice to rebrand to Neo. In the past Dash did the same thing rebranding from Darkcoin.

Neo and Dash are both ranked in the top 10 in highest cryptocurrency market caps. I believe the rebranding is actually a genius marketing strategy in disguise. Think about it. By rebranding and improving their name/logo they received a boost in attention, for free. Everyone is talking about Neo, they did not need to spend any money on advertising.

It is possible that another coin called Swarm City (formerly Arcade City) which is an upcoming ecommerce platform, may also undergo rebranding. Lol 😂 I don't like the name at all so let's hope!