At the end of 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise award at the InnovateToronto Pitch Competition, among 200 other competitors. This competition is a collaborative partnership between the University of Toronto, City of Toronto, Ryerson University, which focuses on the use of innovation to shape the next 150 years in Canada and beyond.
How does it work?
Application Layer
The application layer consists of Loyalty Management Suite + Eatonomy Mobile Application
The Loyalty Management Suite is what brands / retailers use to prepare loyalty programs, set redemption rules (i.e. 10 tokens for $ 30 spent), buy TRE tokens through the API, and track / analyze the performance of their programs. Brands / retailers can choose to launch their loyalty program on the Eatonomy Cellular Application – where customers can buy & redeem food / goods using TRE or fiat tos or brands / retailers can launch programs using their own infrastructure – the choice is theirs.
Integration Layer
The integration layer is a code library that simplifies platform architecture so that queries between lower layers become automatic.
The main function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (Eat / Retail) and Eatonomy Mobile Applications (customers) can buy / redeem / transfer TRE tokens seamlessly without additional effort – thus removing barriers to using the platform Eatonomy.
Exchange layer
The exchange layer provides direct access to buy / transfer TRE tokens.
With the API in it, the exchange layer allows brands / retailers to buy TRE tokens seamlessly using fiat – without friction in creating accounts, understanding price exposure and more. The exchange layer facilitates this transaction and gives the TRE buyer the best price for each given volume. Similarly, customers can sell their TRE tokens on the exchange through API access too.
Protocol Layer
The TRE Token is built on the Stellar blockchain – the ideal choice for performance, speed and durability.
Stellar is the ideal blockchain for Eatonomy because it provides significant benefits – especially with the technical challenges of building consumer dAPP. For example, competitors who build blockchain loyalty programs that use Ethereum must pay a minimum amount of Gas when making each wallet for users & brands / retailers to facilitate the initial transaction – with Stellar and SDEX, such capital investment is not needed. Other benefits from Stellar include very low transaction costs, near instant transaction time, and TRE token liquidity.
Why do you need an icon token?
TRE tokens serve as loyalty reward points in the Eatonomy ecosystem. Its function is to capture user data, function as reward points, and to bring real cash value to loyalty prizes.
How do you make network effects? Icon
Brands / retailers who want to build a special loyalty program must first purchase TRE tokens. Because the number of users in the ecosystem increases – brand / retailer activity will increase – thus increasing the value of TRE tokens.
Why did you build a universal loyalty gift? Icon
Traditional loyalty rewards are limited & this has contributed to a lack of customer involvement. Customers feel universal rewards are of higher value – this results in increased purchases to get universal rewards.
Why did you build Stellar and not Ethereum? Icon
Stellar has lower transaction costs (less than one cent!), Faster tx times, and Stellar wallets do not require an XLM to process transactions – whereas each new ERC20 wallet requires a minimum amount of Gas to operate the transaction.
Benefits for Brands / Retailers
We eliminate the hassle of building smart customer loyalty programs
feature
Smart Loyalty Program
Bring deeper analytics to loyalty programs – for personalization, special campaigns for high-value customers
feature
Reduce Costs
The Eatonomy platform is the lowest cost choice for running a digital loyalty program with a complete analytical suite
feature
Turn Customers into influencers
Reward customers for purchases – or brand enegagement such as social engagement, or complete offers through airdrops
feature
Lower obligation, greater value
Eliminate accounting responsibilities for exchanging loyalty when distinguishing yourself in your category by offering loyalty rewards that are absolutely free
Benefits for Customers
The experience of a truly unlimited awards program – with your own requirements
Fully transferable for your favorite gifts, BTC, ETH, or fiat!
feature
Gifts for Engagement & Purchasing!
Get TRE tokens to get involved with your favorite brands / retailers – by buying, engaging on social media & more!
feature
Fully
transferable
Exchange your TRE tokens with all brands / retailers participating in the Eatonomy network – or trade / gift / sell your tokens to anyone, anywhere
feature
Get additional tokens by sharing insights
Generate more TRE tokens by completing surveys, linking credit cards & sharing insights so brands / retailers can provide personalized offers
feature
Goodbye Limited Rewards!
TRE tokens never expire, and they hold real value (in the case of gifts that can be exchanged, BTC, ETH, or even fiat)
Stellar allows some of the fastest, most efficient, and safest transactions on the blockchain, compared to other popular protocols such as Ethereum. Why wait 6 minutes just for transactions to be processed, and that’s also for more than your credit card processing fees? With Stellar, transaction costs are less than one cent, while Stellar allows 40x more transactions per second than Ethereum! As a sign of appreciation for loyalty, fast transaction times and low costs are very important for the success of token Treat as a realistic alternative to a very tight reward program.
Team
The user
Shaheryar Ahmad
Technical Co-Founder and Blockchain Lead
Shaheryar leads the development of the Eatonomy Rewards platform on the Stellar blockchain, as well as the next iteration of the Eatonomy mobile platform. Read more
The user
Maleeha Alvi
Co-Founder of
Marketing and Lead Operations
Maleeha is eager to bring efficiency through decentralization to a loyalty gift program that is traditionally inefficient. He leads the marketing and operations of Eatonomy, Read More
Advisor
The user
Wilbert Madarang
Fintech Innovation Manager @ RBC
Software and Development @Qualcomm, Microsoft
Wilbert brings with him more than 20 years of technology, management and strategic experience in various vertical industries globally. Wilbert leads the team for the Acceleration and Innovation Solutions and Emerging Technology Project at Canada’s largest bank, Read More
The user
Paul Bravi
SVP @ Food Basics
Paul is a Senior Vice President at Food Basics, a large supermarket chain that operates more than 115 stores in Canada. Prior to his current role, Paul held the position of Vice President, at Metro Inc. – the third largest grocery store in Canada, with 365 supermarket locations throughout the country. As an executive in food retailing Read More
The user
Stephen Pumple
Founder @
Director of AZCAR TECH, Professor
Stephen Pumple is a business leader and IT entrepreneur with more than 35 years of experience in building a business. He is currently a distinguished visiting professor at the Faculty of Engineering and Architecture at Ryerson University. Pumple started the IMMAD Broadcast Service in 1974, Read More
The user
Rafik Loutfy
Director @ Center for Innovation and Engineering, Former VP @ Xerox Research Center, Holds 32 Patents
Dr. Rafik Loutfy is an experienced businessman, inventor, professor, and former Xerox executive with 32 US patents for his credit. For more than 30 years, Dr. Loutfy worked with Xerox Corporation in an increasingly senior role, including the company’s vice president and director of the Canadian Xerox Research Center. Read more
The user
Alex Gill
Mendicant Group Founder.
Director of the Social Venture Zone. Professor
Alex Gill is a social entrepreneur who founded and led the Mendicant Group. Mendicant is a consulting agency based in Toronto that works with various social problems, and organizations that try to solve it, in Canada and in 12 different countries throughout the world. He has moderated the G20 Young Entrepreneurs’ Read More
The user
George Goodwinn
Consultant, Former
Executive Special Advisor for George Weston Ltd
George served as a special advisor to the executive team at Weston Group Ltd., a large Canadian public company representing the largest food and drug retail business in Canada through his control of Loblaw Companies Limited and the recent acquisition of Warsro from Drug Mart. George’s 40 years + Read More
For more detailed informations, visit:
Website: https://crowdsale.eatonomy.ca/
Technical documentation: https://crowdsale.eatonomy.ca/Eatonomy_WP.pdf
Facebook: https://www.facebook.com/EatonomyRewards/
Twitter: https://twitter.com/eatonomyrewards/
Telegram: https://www.t.me/eatonomy/
ANN thread: https://bitcointalk.org/index.php?topic=5034986.0/
Username: tongkol
Link: https://bitcointalk.org/index.php?action=profile;u=1929500
