What Really is Business Intelligence?
Business Intelligence answers the question you never thought you have about your organization. It uses raw data and transform it into actionable business insight so you can make calculated decision that improve your business.
For example you can analyse sales and marketing information and assist with executive strategy and planning.You will get answers to questions like:
Business Intelligence is not only meant for lareg organization but small and medium organization can benefit from it. It is for everyone.
It is not all about technology. Business Intelligence involves people, processes, tools and applications that help you organize and enable access to date and analyze information. Business Intelligence helps you make informed strategic, tactical and operational decision, defining organizational goals, objectives and policies.
When not using Business Intelligence, majority of the businesses / organizations spend most of their time on test that provide little or no value to their organization. however, when you adopt Business Intelligence, you would spent your time on high value test that would enhance your business.
Business Intelligence enables you to make informed decision, manage your business performance and increase revenue.