Most people naturally do not want to kill other people. They will if they have to in order to survive, but few desire to fight in unnecessary wars. It takes an enormous propaganda effort from elites to convince people that they hate another group of people (who are not directly threatening their survival) enough to kill them in a war.
Throughout history, religious leaders have done this, kings and dictators have done this, democratic governments have done this, and the media have successfully done this countless times. They usually do this by pitting the people in their country against people in another country. However, sometimes it's conducive to the elites to pit people within the same country against each other.
That is exactly what the corporate media is doing today through the culture war. They are constantly fueling the fire, convincing half the people that they hate the other half of people, enough so to kill them. The media elites want us to fight a civil war for them. Don’t give them what they want.