Noiz Chain Ad Network Review - Next Generation AI + Blockchain Solu...

About Noiz Chain

Two of my favourite emerging technologies are (of course) blockchain, and also artificial intelligence, which seem to be developing in tandem- and often intertwined- with one another. The capabilities of these two technologies combined in any one solution is HUGE and potentially revolutionary. Noiz Chain is attempting to achieve exactly this within the advertising space, with a vision to bring advertising into the new generation of tech, harnessing the benefits thereof to make a more fair, community-focused, secure and efficient network.

Noiz Chain sum themselves up as ‘an ad network that secures and validates data using blockchain and Artificial Intelligence (AI). Its community of advertisers, publishers, consumers and social impact organizations is the driving force in NOIZ’s evolution.’

Noiz Chain is therefore intending to build an advertising ecosystem which benefits all parties in the network in a superior way to traditional solutions. Whilst the current advertising networks are crucial solutions for a vast amount on online and offline businesses and individuals, the space in its current form suffers from crippling problems increasingly being felt by the user. Noiz Chain intend to solve, through their innovative use of blockchain and AI, the following problems prevalent in the ad space:

Ad Fraud: ad fraud in the form of spam bots, which are essentially software which mimic the behaviour of genuine users, in order to inflate or mislead on activity such as ad clicks or website views. This problem is huge and requires an intelligent solution (such as Noize’s AI) to identify and discard spambot activity.

Consumer data concerns: Consumer data is currently collected and stored by networks without proper consent and is routinely sold to third parties. This creates a negative and uncomfortable experience for many consumers and is not a socially beneficial model.

Online scams and general mistrust in online content: we members of the crypto community know better than most how prevalent online scams and misleading content are in practise. It’s a huge problem in the current advertising space which affects everyone and these unchecked malicious actors are creating an untrusted user environment, and with good reason. Ads for scams is something which particularly irritates me in our space, and are particularly damaging to the crypto space in terms of mainstream perception.

These are just a few of the many problems Noiz Chain is looking to solve with their next-generation advertising platform. It will be very exciting to see how blockchain and AI technology can and will change the consumer experiences of much of daily life, and interactions with ads are no exception.

There is actually a notably interesting mock-up of how the cognitive ad will look and perform with user interaction on their homepage which I would recommend watching for a more visual understanding of NOIZ Chain ads: https://noizchain.com/

NOIZ tokens themselves will be the blockchain-integrated driving force within the NOIZ Chain ecosystem, used for operations such as payments and user incentivisation for interaction with ads, and are available in their upcoming token sale.

Noiz Chain’s Solution: Blockchain + AI

Noiz Chain's native token NOIZ, then, is the gas which powers the Noiz Chain ecosystem, and is a part of the combination of tech which Noiz is hoping will make the ad space more fair, secure, and effective. Noiz Chain is promising a plethora of benefits for all parties involved in the ecosystem:

Proof of engagement: a proof of engagement concept is achieved within the Noiz Chain ecosystem by combining AI with blockchain technology to intelligently identify and fight against ad fraud.

Consensus-based ecosystem: A consensus-based ecosystem in the form of the Noiz platform means that advertisers and publishers are accountable for their actions and business practices. Undesirable actors can be more easily and avoided, while desirable parties can be identified more efficiently.

Incentivised engagement model: consumers receive NOIZ tokens in return for specific data which they choose to share through Noiz Chain’s interactive ad system, putting users strictly in control of their own personal data.

Innovative model: Noiz Chain’s brand new approach to the media industry has the potential to massively disrupt current practices, and by including social impact organisations in the token flow between advertisers, publishers and consumers means that the Noiz Chain ecosystem will inherently promote the success of social responsibility campaigns.

Noiz Chain therefore has a huge vision to bring online advertising into the new generation of tech, harnessing the benefits thereof to make a more fair, community-focused, secure and efficient network.

Team

Andy Ann- Chief Executive Officer
David Kang- Chief Strategy Officer
Ricky Goswami- Chief Technology Officer
Kelvin Cheung- Chief Research and Development Officer
Keith Chow- Chief Operations Officer
Adam Turner- Head of Brand Development
Ryan Leung- Business Development Director
Michelle Yau- Marketing Director
Connor Doyle- Marketing Technologist
Michael Lopatniuk- Multimedia Manager
Wing Siu- Creative & UX/UI Designer

Plus the website lists advisors with substantial experience in the fields of general media, internet media, software development and technology law.
A full description of each team member with LinkedIn profile links can be found on the site: https://noizchain.com/

Conclusion

Noiz Chain deserves a lot of credit not only for their proposed solution but for their capacity to actually deliver. I particularly appreciate projects which are a pre-established solution looking to improve their platform and enhance their utility through the benefits of blockchain technology: too many projects are fresh concepts with a view to solve a problem which they’ve invented purely to jump on the ‘blockchain’ bandwagon. Noiz Chain is a currently functioning solution, with an MVP, looking to not only utilise the benefits of the blockchain to improve their platform, but also marry that technology with AI in a potentially revolutionary advertising solution.

The advertising space is crying out for modernisation in order to combat the increasingly crippling problems such as ad fraud and a disconnect with the user. Noiz Chain intends to provide a decentralised, community-driven ecosystem which makes the experience more beneficial, secure, and useful for all parties involved. Blockchain and AI are emerging technologies which have huge potential to disrupt the ad space, and if the Noiz Chain can deliver on their vision then there could be a huge impact on the model of the advertising space itself.

Disclaimer: this is not financial advice, just my personal opinion and findings based upon research.