Are you a small business owner looking to grow your company? If so, you're in luck! There are tons of digital marketing trends out there that can help you do just that. From using social media to reach new customers, to creating content that engages and educates, read on for seven digital marketing trends followed by top marketing agencies that will help your small business thrive in 2022.
You probably already know that UGC can help you attract new customers and move your brand up the search engine ranks. But did you also know social media is an excellent platform for UGC? In fact, as many as 80 percent of Gen Z consumers say they want to see more user-generated content on social media.
You may have noticed an increase in voice search—that is, using digital assistants such as Siri or Google Assistant to find information. And this isn't just a fad; according to HubSpot , 25 percent of searches are already being performed by voice—and that number is expected to hit 50 per cent within the next three years.
Content marketing has been around for quite some time—but it's still one of the best digital strategies you can use. Why? Because 64 percent of B2B marketers say that content marketing is an effective tactic for lead generation and 58 percent say it's valuable for conversion.
Today, video marketing has become so popular that HubSpot declared 2017 the "Year of Video." And there's no denying that this format is incredibly effective—after all, one minute of video is worth 1.8 million words. It's the reason why top marketing agencies across the world use video marketing techniques.
Today's customers are concerned with personalization—how can you give them what they want without invading their privacy? And the more personalized the experience, the better—customers are 4 times more likely to patronize a business that provides a personalized experience.
Live video streaming is another great way to establish trust with your customers and give them what they want—after all, 82 percent of consumers want businesses to use social media for this purpose. And it's crucial that you're using live video streaming to its full potential; 77 percent of customers say they want to see exclusive content, while 71 percent want more behind-the-scenes footage.
Today's mobile customers are looking for businesses that are mobile-friendly—in fact, according to Google , 47 percent of consumers expect a business' mobile site or app to be as good as their desktop experience. So why is this format so important? Well, more than half of smartphone users say they've walked away from a purchase after having trouble shopping on mobile.
As a Bonus! Email marketing is still one of the most effective digital tactics around—in fact, The New York Times reported that personalized email messages produce 58 percent higher click-through rates.
No matter which digital tactics you decide to use, remember that your focus should be on providing customers with a positive experience. Digital marketing is constantly evolving—so it's essential that you're staying up-to-date with the latest trends and implementing industry best practices. And if you do this, there's no doubt that your business will see results. Alternatively, you can take help of top marketing agencies to plan and execute content marketing strategy for your business.
