The Moroccan market is considered "the most advanced" with a value of 398.1 million euros, or "more than three times" its counterpart in Algeria, where the advertisers' budget does not exceed 3.40 euros per person.
In contrast, Moroccan advertisers allocate a budget of 12.70 euros per inhabitant, while their Tunisian counterparts allocate 7.10 euros.
In 2008, 13 francophone newspapers and magazines accounted for half of the press coverage of the press. Their share reached 503 million dirhams from a total of 987 million dirhams, which means that their share reached 51 per cent, while 89 newspapers and magazines account for 49 per cent.
The acquisition of advertising revenue by magazines and newspapers in France is based on the trend of readers who target a particular category of readers and that the choice of media involves a range of considerations, such as readership or viewership.
Lecomist acquired the lion's share at 125 million dirhams, followed by Lomatan with more than 88 million dirhams, evening by 65 million dirhams, Telekill by 45 million dirhams and 42 million dirhams for the morning.
As for newspapers and magazines published in Arabic, the evening came first, followed by the morning and then Moroccan events and Nishan and the Moroccan day, while the less investment newspapers in the publicity are the elite and the renewal and the women's magazine.
