Until the internet, most people got their news like this:
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or this...
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or via the television, like this
According to Pew, trends for people under 50 have shifted as they consume content more online vs traditional newspaper and TV. People over 50 are watching TV, yet the rate of adoption to online is growing across the board.
So, who are the market leaders online for consumption? According to Morning Consult, here's the frequency rate and source of how people consume news.
Outside of the glaring RED indicating that people are not consuming news, what do you notice? FB is the leader. (Scary!) Let's dive in further there...
As a former media buyer/planner for household name brands, I find this fascinating! Consider the writers and the politic lean of these publications leading the engaged consumers of news and information. This leadership knowledge is powering consumption of most Americans <50.
What else? May come as no surprise, but evidence supports mobiles are the fastest growing consumption venue. I'm sure opticians are excited ;).
Concluding thoughts: I challenge you to consider your source. Pre-internet our news publications had standards of validation. Today, not as much the case. Any blogger without credentials can post his thoughts, feelings or opinions about a topic.
I share this information to empower you to think critically about content you consume, how you consume it and the source from which is stems. I encourage you to share this with your friends and have conversations about your media consumption so that as a country we can grow stronger together, building a more informed society.
What do you think? I'd love to hear your thoughts on how we can make our society more knowledgeable and informed to continue our evolved path as a society.
